Abstract
Drawing on east central European, mainly Hungarian, experience, this paper views—from a different angle—some of the issues raised in international literature in connection with the ethics of applied human geography, and raises new ones. Citing a few examples of various personal, institutional and political economic ‘terrains’ within geography, it intends to underscore the importance of the issue of ‘what kind of geography and what kind of geographers’ in studying the ethics of geographical research. The paper also offers an east central European critical perspective on well‐known issues like relevance, usefulness, values and the relationship between the researcher and research subject and that between the researcher and the client.