Abstract

Birch’s account of the evolutionary origins of social norms is essentially individualistic. It begins with individuals regulating their own actions toward internally represented goals, as evaluative standards, and adds in a social dimension only secondarily. I argue that a better account begins at the outset with uniquely human collaborative activity in which individuals share evaluative standards about how anyone who would play a given role must behave both toward their joint goal and toward one another. This then scaled up to the shared normative standards for anyone who would be a member of ‘our’ social group.