Abstract

This article examines the issues of identity and values in Euromaidan slogans. Different types of identities and the ways of their expression are highlighted: gender, national, regional, social, European and so on. A spectrum of values is portrayed – the values of love, friendship, mutual help, freedom, and dignity. Various linguistic representations of identities and values are examined by using the methodological tools of discourse-analysis on the data obtained from a field research and publications immediately appearing as a reaction to Maidan events.