Abstract

This paper deals with the problem of analysing the question of ideology as a semiotic one. It shows the weakness of the main traditionnal developments on this issue. In the first part, I rejected the theories of saussurian semioticians (Hjelmslev, Barthes and Greimas), because of their conception of language and connotation. In this second part, I analyse the sociosemiotic theories of Kristeva, Morris and Eco. In conclusion, I show the relevance of a peircean approach of this problematic.