Abstract

The article investigates the features of political leadership within and at the end of «Euromaidan». The category of «sustaining myth» of society is used to describe the differences between the leaders of political parties and leaders of non-governmental organizations that took part in the «Euromaidan». Leaders of non-governmental organizations such as Dmytro Yarosh and Yegor Sobolev regard the situation so fundamentally wrong, that they see a fundamental restructuring of society, that is the change of the «supportive myth», as the only way out of the situation, while the party leaders are seeking to use it. Petro Poroshenko is considered as one of political leaders of «Euromaidan», who demonstrated excellent behavior from others and thus become the main benefiiaries eligible for the redistribution of supporters. As the President of Ukraine he has demonstrated the ability to structure cognitive space by creating mass awareness, promotion and support of social categories that is able to accommodate the largest possible number of followers and implements positive program of presidential political leadership.