A preamble about doing research that sells

In Quan-Hoang Vuong, Minh-Hoang Nguyen & Viet-Phuong La, The mindsponge and BMF analytics for innovative thinking in social sciences and humanities. Berlin, Germany: De Gruyter (2022)
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Abstract

Being a researcher is challenging, especially in the beginning. Early Career Researchers (ECRs) need achievements to secure and expand their careers. In today’s academic landscape, researchers are under many pressures: data collection costs, the expectation of novelty, analytical skill requirements, lengthy publishing process, and the overall competitiveness of the career. Innovative thinking and the ability to turn good ideas into good papers are the keys to success.

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Quan-Hoang Vuong
Phenikaa University

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