Abstract

he Troy controversy (2001–2005) illustrates the substantial impact of mass media on academic discourse among specialists. Triggered by a disputed exhibition, the controversy breaks out in the mass media and quickly escalates. In leading newspapers, Germany’s most renowned archeologists discuss findings and their interpretation in Troy research fiercely. The public Troy controversy is best characterized as an inter-specialist debate since lay people virtually have no say. The chapter provides an overview of the course that the public and the subsequent academic controversy take over time. This is followed by a detailed account of the public debate’s argumentative structure. The analysis shows that the public debate exerts a catalytic influence on academic discussion - not simply as a result of the mass media’s pervasiveness and their amplification potential but by virtue of the discursive configuration of the mass media controversy.