Judgments of a Product’s Quality and Perceptions of User Experience Can Be Mediated by Brief Messaging That Matches the Person’s Pre-existing Attitudes

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Frontiers in Psychology 11 (2020)
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10.3389/fpsyg.2020.01261

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Ian Walker
Concordia University

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The halo effect: Evidence for unconscious alteration of judgments.Richard E. Nisbett & Timothy D. Wilson - 1977 - Journal of Personality and Social Psychology 35 (4):250-256.
Effects of comprehension on retention of prose.D. James Dooling & Roy Lachman - 1971 - Journal of Experimental Psychology 88 (2):216.

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