Abstract
In an attempt to overcome the traditional casual neglect of the study of the informal fallacies, we here treat one fallacy, the ad baculum, at an adequate theoretical level in order to determine how it may best be understood as a fallacy. We conclude, after following through a number of plausible routes of tracking down the essential fallaciousness of the ad baculum, that the type of phenomenon apparently so typically thought to constitute ad baculum by the texts is not, so far as we can tell, an instance of a logical fallacy.