Abstract

Based on a discourse analysis of the fan-audience discussions found in the National Taiwan University and Soochow University Bulletin Board Systems, this case study discovers that the Taiwanese youth in fact draw on Japanese TV dramas as a springboard for reflexive discussions of their own social and political conditions in post-authoritarian Taiwan. The Japanomania fan discourse played a crucial role in Taiwan's democratization and nationhood-building in the 1990s. This paper argues that fan discussion networks are ‘pre-political’ because they create social conditions and alternative discourses that could prepare media users for potential social changes. I contend that foreign media are not necessarily the most immediate oppressors and could become the source of subversive symbols and new meanings for local resistance. Further research is called for to illuminate the shaping of identity by the global media in non-Western contexts.