Abstract

The concept of culture is an integral part of contemporary psychology. However, a mindless use of the concepts and practices traditionally prevalent in academic psychology may lead us into theoretical quandaries borne out of the age old controversy about the nature of psychology as a natural or cultural science. This paper attempts to resolve the quandaries by clarifying a conceptual distinction and relation between interpretive and explanatory psychological theories under a neo-diffusionist metatheory of culture, the view of culture as interpersonally and intrapersonally distributed non-genetically transmitted information. We then outline and advocate both interpretive and explanatory research programs in psychological studies of culture, arguing for 'experimental semiotics' as an interpretive research program in the methodological tradition of experimentation. 2012 APA, all rights reserved)