Abstract

In this work I analyze the phenomenon of political polarization on the internet. I argue that the approach centered on the filter bubble and echo chambers has shortcomings. To solve them, I propose the concept of artificial polarization. This concept refers to the process by which the expressive uses of communication, such as flaming or moral grandstanding, provoke fictitious forms of polarization. Recognizing the artificial polarization will allow a better understanding of the polarization processes in the network and their effects on the democratic debate.