Abstract

The only way to be successful now days in every field of life is the effective use of verbal expression. Language serves as a toolkit to inform, reveal, explore, expose, explain, manipulate, exaggerate, intensify, mitigate and what not. It has every hidden potential to serve its users. Significance of this toolkit of language can also be a bravura feature in gaining comic and/or tragic effects in media. The language of the media violates its few communicative principles which can be termed as Gricean cooperative principle, to serve the specific interests via playing upon the common use of language. The present study explores the intricacies involved in any communication to achieve comic effects. For this purpose, Gricean maxims have been investigated thoroughly with the help of Pakistani comedy show “Bulbulay” which is a famous TV series all over the country. The TV series is considered to be popular among the masses due to its different and unique language that is achieved by flouting the maxims in Gricean’s terminology. The study explains the inimitable ways of achieving comic effects in series and also suggests further work on other areas regarding the unusual use of language to achieve desired results.