The category of heroic action is important in both everyday life and the wider social context. This article argues that interest in the notion of heroic actions and heroic defeats also brings out an important set of sociological problems, such as disagreements on identity, norms, and rational choice explanations. Illustrations are provided from recent analyses of union militancy in Britain and Italy, and of the student movement in Beijing. Different versions of the critique of rational choice theory often take norm-guided (...) action as a point of departure. Another version of this critique is represented by theories of new social movements and identity maintenance. The article suggests that rational choice theory is more useful than some of its opponents would have it; yet the general argument favors a mixed motivation approach. The discussion points out some of the strengths and limitations of different explanatory perspectives, and some of the links between them. (shrink)

Emergence of the novel pathogenic coronavirus SARS‐CoV‐2 and its rapid pandemic spread presents challenges that demand immediate attention. Here, we describe the development of a semi‐quantitative high‐content microscopy‐based assay for detection of three major classes (IgG, IgA, and IgM) of SARS‐CoV‐2 specific antibodies in human samples. The possibility to detect antibodies against the entire viral proteome together with a robust semi‐automated image analysis workflow resulted in specific, sensitive and unbiased assay that complements the portfolio of SARS‐CoV‐2 serological assays. Sensitive, specific (...) and quantitative serological assays are urgently needed for a better understanding of humoral immune response against the virus as a basis for developing public health strategies to control viral spread. The procedure described here has been used for clinical studies and provides a general framework for the application of quantitative high‐throughput microscopy to rapidly develop serological assays for emerging virus infections. (shrink)