The definition of the novel's frame has been familiar to literary researchers since the appearance structural theory. They are defined by the compositional norm or form of expression or the boundaries in which the plot is located. In all these approaches, the frame is only a reference point for artistic expression. At the same time, since the 1970s, there has been a clear turn towards autothematicism in literature, accompanied by a postmodern type of narrative, focusing on this context. The narrative (...) itself and the narrator's self-awareness play a kind of game with the reader. From the theoretical point of view, it is the frame on which the recipient focuses. On the example of Łukasz Orbitowski's book Cult, the article shows this mechanism of shifting attention to the frame of expression. (shrink)