Abstract

The purpose of the study was to analyse the influence of artificial intelligence on modern socio-cultural processes to identify key trends and factors determining its development, to reveal positive and negative aspects of the integration of artificial intelligence into various spheres of public life, including work, education, medicine, and cultural and social relationships. A methodology has been developed that defines the stages of analysing the socio-cultural impact of artificial intelligence. The main trends determining the influence of artificial intelligence on modern socio-cultural processes were identified, which included automation of labour, changes in educational and medical practices, and the impact on cultural and social relationships. This provided an understanding of how the development of artificial intelligence leads to changes in the world of work, including the automation of routine tasks, the consequences for the labour market and employment. The use of artificial intelligence has changed teaching methods and educational programmes, and influenced schoolchildren, teachers, and educational institutions. The paper provided a comprehensive description of society’s perception of the use of artificial intelligence, revealing both its positive and negative aspects. The positive aspects included increased productivity, increased innovation, and improved services, while the negative aspects covered job losses, data privacy concerns, and ethical issues. The results showed that the integration of artificial intelligence into modern socio-cultural processes has significantly influenced society. The study identified a number of issues and challenges, including potential job losses, data privacy issues, and ethical issues.