The ethics of political marketing practices, the rhetorical perspective

Journal of Business Ethics 11 (11):843 - 848 (1992)
  Copy   BIBTEX

Abstract

Negative attack ads used in political compaigns have been attacked as being unethical because they contribute to voter cynicism and apathy and as being manipulative. From a rhetorical perspective these advertisements serve a positive societal function by creating alternative rhetorical visions that can contribute to the marketplace of ideas

Other Versions

No versions found

Links

PhilArchive



    Upload a copy of this work     Papers currently archived: 100,676

External links

Setup an account with your affiliations in order to access resources via your University's proxy server

Through your library

Similar books and articles

“Publicity” and the progressive‐era origins of modern politics.Adam D. Sheingate - 2007 - Critical Review: A Journal of Politics and Society 19 (2-3):461-480.

Analytics

Added to PP
2009-01-28

Downloads
52 (#415,934)

6 months
8 (#569,389)

Historical graph of downloads
How can I increase my downloads?