Abstract

This article conducts a brief review of works dealing with recognition processes in media environments, with a special focus on social media platforms. It argues that efforts to analyze dynamics of recognition in datafied spaces should take into consideration the working logics of such platforms, which are responsible for the organization of media practices around the creation of economic value for the companies. The article examines the news feeds as a type of social space where these logics are manifested in the decisions of the platforms about what and when to show to their users. In this context, practices of sociability aimed at increasing recognition in social media platforms should be understood within a broader movement of datafication of society, which deepens the presence of capitalist logics in social life.