Abstract

This article presents one new method of innovation, the method of next practice, and its ideological impact in knowledge society. Utilising Ben Fine’s focus on economic imperialism and Slavoj Žižek’s rethinking of ideology as critical perspectives, a critical position is developed utilising the idea of correcting our linguistic practice of concept-use as an ongoing unfolding of a more correct use. From this position the connection between ideology and innovation, as manifested in the method of next practice, is then criticised for hiding the impossibility of its mode of production by looking to a future, which is bound to stay empty