Abstract

In the article the theme of technology and method of influence of leader is examined on mass of people. Features are studied personalities of leader and technology, that subordinate people to his influence. It is technology of chain reaction. But as elements of this chainlet the foreign structures of subconsciousness come forward for personality of leader. Аrchetyp of Shade in consciousness of leader activates analogical archetypes of Shade in consciousness of people with destructives tendencies. These features of influence specify, why character and end-point of such influence are destructive. Thus, only a problem leader not able to control a temper to a full degree, because аrchetyp of Shade owns them, is able on principle of chain reaction to influence on crowd and create a mass psychosis. So, leader with the split of personality, an inferior simply infects archetyp of Shade the personality psychosis mass of weak, weak-willed and simultaneously destructive people with propensity to dissociation of personality. Social layer that easily submits to the leader with a divide consciousness, - it countrymen, that moved in a city and are in a state of disorientation, weak will, are unbred, destructived, without the critical thinking, with a limit thinking.