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A critical review of theories underlying relationship marketing in the context of explaining consumer relationships
Journal for the Theory of Social Behaviour 31 (1):73–101 (2001)
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Citations of this work
Relationship Commitment and Ethical Consumer Behavior in a Retail Setting: The Case of Receiving Too Much Change at the Checkout.Sarah Steenhaut & Patrick Van Kenhove - 2005 - Journal of Business Ethics 56 (4):335 - 353.
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