Abstract

There is a growing discourse on “new sincerity,” and related terms like “quirky” and “metamodernism,” as a movement or sensibility in contemporary cinema developing from the late 1990s onward, exemplified by the work of filmmakers such as Wes Anderson and Charlie Kaufman. However, what this new concept means in the context of cinema has so far remained under-defined and requires further philosophical analysis. This article provides such an analysis by offering a reconceptualization of Jean-Paul Sartre's existentialist-phenomenological notions of good faith and sincerity, which will be connected to developments in film and elaborated in relation to Frances Ha (Noah Baumbach, 2012). I propose, against Sartre's own preference for the problematic term “authenticity,” to understand sincerity as the reflective resumption of good faith's pre-reflective acceptance of human-reality. This conception of sincerity as reflective allows us to accurately understand the combination of self-awareness and affirmation that characterizes new sincerity cinema: its self-awareness does not serve the postmodernist strategy of endless self-ironization; instead, its portrayals affirm the meaningfulness of its filmic reality, while also being aware of film as a medium. An analysis of Frances Ha illustrates how this concept of sincerity might be seen to function both on the level of story world, characters and themes, and on that of narrative structure and audio-visual style, thereby showing how we can meaningfully speak of sincerity in and of film.