Abstract

The studies of cultural dimensions have often shown that the values that are conceptually oppositional behave independently in empirical studies. This article addresses this apparent controversy in an attempt to operationalize one such bipolar value dimension: the utilitarianism–traditionalism scale. The empirical study of this dimension in Estonian and Russian populations in Estonia showed that these value groups are not related on the individual level. It is suggested that the combination of these two values leads to a four-member typology that corresponds to Berry’s typology of acculturation attitudes: utilitarianist (assimilationist), traditionalist (segregationalist), modernist (integrationalist), and distancing (marginalizationalist). This allows the results of the empirical study to be transformed to a single dimension, corresponding to the semantic structure of this opposition. It is suggested that the mathematical formula for this could also be used in other pairs of values that are semantically oppositional, but allow all logical combinations on the individual level.