Abstract

Generative AI has seen significant advances, particularly in text-to-image, with the potential to revolutionize industries, especially in creative fields such as art and design. This innovation is especially important in architecture, where idea visualization is critical. Text-to-image tools, a form of generative AI, enable architects and designers to visually bring their concepts to life. The study explores the impact of prompt-based AI generation on architecture, asking whether it is enhancing efficiency, creativity, and sustainability or threatening to replace architects. To address concerns about the role of AI in the profession, the research examines the perceptions of architecture professionals in Egypt. The authors conducted a survey and interviews with industry experts to assess the transformative impacts of AI on architecture. The findings reveal a strong awareness of AI's potential to enhance design quality and project outcomes, although some concerns about job prospects and control over AI outputs persist. Small firms view AI as vital for optimizing operations and attracting clients. Overall, AI shows promise in conceptualization and visualization, enhancing creativity and efficiency, with architects needing to adapt to AI as a tool for innovation rather than a competitor. Finally, the study proposes a roadmap for improving the use of AI in architecture.