Normative marketing ethics redux, incorporating a reply to Smith

Journal of Business Ethics 32 (1):19 - 34 (2001)
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Abstract

Author of "Does Marketing Ethics Really Have Anything to Say? – A Critical Inventory of the Literature," responds to Smith''s comment. Content is mostly of a reply orientation, targeting Smith''s general and specific objections sequentially and in appropriate detail. Because Smith also introduces material not directly derived from the original Gaski article, subject matter here eventually ranges into a corresponding breadth of issues.

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2004

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10.1023/a:1010652607368

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Citations of this work

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References found in this work

Two treatises of government.John Locke - 1953 - New York: Cambridge University Press. Edited by Peter Laslett.
Ethics.William K. Frankena - 1973 - Englewood Cliffs, N.J.,: Prentice-Hall.
The Methods of Ethics.Henry Sidgwick - 1874 - International Journal of Ethics 4 (4):512-514.
Ethics.William Frankena - 1967 - Philosophy of Science 34 (1):74-74.
Business Ethics.Thomas M. Garrett - 1966 - New York: Appleton-Century-Crofts.

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