Abstract

An interview on a Hebrew language television show serves as the stage for a semiotic reading that documents a particular type of language contextualization. Drawing on Peirce and Jakobson, the analysis of the interview reveals that it is characterized by a repeating indexical icon that comes to organize meaning in real-time through a kind of poetic parallelism. This type is then juxtaposed to approaches that presume a pre-existing social or cognitive background as the organizing frame against which meaning in context emerges. On the assumption that the documented type may be far more common than expected, the implications for theorizing contextualization in social interaction are critically evaluated.