Abstract

"Economization" is a major narrative of the present. Related processes of marketization or commodification of many central areas of life can be observed. Whether in politics, in the media, in education, science and culture: efficiency criteria are postulated and often understood as if there were no alternative. The belief in an invisible hand of the market has almost become a dogma: statistics, rankings and evaluations become mediatized lead currencies. People are supposed to behave in such a way that they function better and more smoothly. How can people lead a good life under the conditions of such norms? Which maxims of individual conduct of life are beneficial to society and to sociality? What can a new ethic of values look like in the context of economization?