Abstract
One of the important problems of the emerging ICT-driven global society is the issue of maintaining the national identity, important in many parts of the world. It is done, among others, through cultivation of the national language. However, the ‘language of ICT’ is dominated by English, which causes tensions between thedesire (and the necessity) to use ICT and join the globalization process, and the desire to preserve the national identity and national language. There is also a fear that ICT will force all people to think in English, and thus further jeopardize their sense of national identity. The use of ICT conditions people to ‘think English’ in communication with others in situations where they would normally use their native natural language. Moreover, it poses a potential danger of ‘culturalhomogenization,’ which in this case means the ‘Americanization’ of the ICT-driven global society. These problems indicate that there is an urgent need to find a way for people to benefit from digital technology, while maintaining their personal autonomy and the sense of national identity; accepting the new to the degree they feel comfortable with, while maintaining the ‘old ways’ as long as they want it. Such a solution could be the ‘dialectical synthesis’ of the various existing trends, and it would be a viable option for easing the current tensions.