Abstract
The concept of power is not restricted to the generally understood idea of domination, as mainly implemented in the governmental structures of society. Rather, power is also to be found within other community spheres, where it adopts highly divergent forms. This plurality often impedes its reliable identification and precise labeling. However, the classical concepts of power, potestas and auctoritas, can be widened to more comprehensive perspectives that ultimately promise to embrace modern societal places of power such as the market or the media in their respective peculiarities