Abstract

Appropriate measurement scales are fundamental in data analysis, allowing researchers to categorise, select appropriate statistical methods, and analyse and interpret their data accurately. The nominal scale is one such measurement scale in behavioural sciences, which is crucial in organising data into distinct categories. This paper provides an overview of the nominal measurement scale in research data analysis. It explains the characteristics and role of the nominal scale in organising data into distinct categories. The paper discusses methods of collecting nominal scale data, including surveys and observations. It explores the use of the nominal scale in descriptive (such as frequency counts, measures of dispersion and central tendencies), and inferential statistics (such as point biserial correlation, independent t-test, analysis of variance, logistic regression, discriminant analysis, differential item functioning, chi-square test of independence, Kruskal-Walli’s test, and Mann-Whitney U Test). Each technique is explained with assumptions and application areas. In conclusion, the paper emphasises the significance of the nominal scale in data analysis and its contribution to various statistical techniques. It serves as a comprehensive guide for researchers and practitioners looking to understand and utilise the nominal measurement scale in their data analysis