Abstract

Green Logic seeks to highlight the key questions regarding entrepreneurship and sustainability in terms of motivation, government intervention and ethics. This new book aims to examine how 'Green Logic' works, how it differs from other logics and how green thinking can be targeted in order to create environmentally responsible businesses in an era of rapid change. In short, what does it really take to motivate entrepreneurs to design and start up green businesses? Green Logic is suitable for both business and academic audiences and significantly pushes forward the debate on environmental responsibility.