Abstract

This chapter focuses on one of the common fallacies in Western philosophy called 'argument by repetition' (ABR). ABR controls the script by repeating the script, and it often distracts audiences in the process. Truthiness is a key to how ABR is a pervasive propaganda technique. ABR takes many forms: jingles for advertising shampoo, phrases politicians use to evoke fear or gain favor, and narratives to malign certain groups of people. Adolf Hitler's Big Lie technique in Mein Kampf extols the usefulness of this technique in swaying masses of people. Hitler and his Propaganda Minister, Joseph Goebbels, utilized this Big Lie technique to repeat the narrative of an “International Jewry”, which launched World War I to kill all Germans; this repeated lie helped turn cultural anti‐ Semitism into the Holocaust, as many would argue. ABR seeks to convince an audience not by facts or logic but by the psychological and emotional power of repetition.