Abstract

In this article, I expose the psychologically oriented techniques a core leader of the right extremist Identitarian Movement in the German-speaking context, Martin Sellner, uses to capture new followers. I show that such techniques offer the prospective followers irrational gratifications and release their feelings of failure and frustration of not living up to capitalist and patriarchal values, thereby distracting them from the Identitarian Movement's destructive aims. I also engage with Theodor W. Adorno's psychoanalytically inspired writings on fascist agitators and their followers in my analyses.