Abstract

This contribution deals with the ethical challenges arising from the IoT landscape with reference to a specific context, i.e. the realm of agri-food. In this sector, innumerable web-connected tools, platforms and sensors are constantly interacting with consumers/users/citizens, by reshaping and redefining the core elements and functions of machine–human being relationships. By sketching out the main pillars which ethics of the Internet of Food is founded on, my argument posits that the civic hybridization of knowledge production mediated by IoT technologies may create breeding ground for the move towards an ‘ethical in-design’ approach to the IoF-driven smart systems.