Abstract
Through analogy this paper draws attention to hypercapitalism, that is, the profitability of the processes of economic recirculation that are independent of a materialist reality. Since neither materialist ideology nor perception are any longer at stake in hypercapitalism this opens the way for other realities to be revisited. In particular, this paper suggests that this radical shift in the logic of the economy resonates with the values of the Mediaeval period. The paper concludes by suggesting that the study of human consciousness may benefit from a new relationship with reason, particularly as we consider such terms as artificial and intelligent