Abstract

The aim of this article is, on the one hand, to take up and discuss some key categories and concepts in semiotics, in an attempt to analyze the mechanisms underlying current artificial intelligence (AI) models, with a focus on ChatGPT. Although many of these concepts are already being debated, they remain crucial in relation to semiotic and sociosemiotic categories. Concepts such as generativity, perception, textuality, and the effects of meaning, as well as the notion of language itself, require a new semiotic evaluation, including in relation to a cultural history of AI, and the metaphors associated with it. In addition, this article aims to propose more of a general observation and review of some theoretical problems and sociosemiotic issues related to the advent of AIs with some correlated examples, such as in the field of political communication and conflict.