Abstract
This chapter contrasts moral motivation, as a problematic thing, with the apparently straightforward motives of self‐interest. It also contrasts moral dilemmas, in which one has to find an acceptable action in the midst of conflicting responsibilities and obligations, with practical or prudential dilemmas, in which the problem is getting as much as he/she can of what he/she want. The problem is that these contrasts are all different. They cut in different directions. For any two of the contrasts there are situations which link the 'moral' side according to one contrast with the 'non‐moral' or merely self‐interested side according to the other. Thus in the case of the ageing addict self‐interest as getting what you want and self‐interest as getting a better life conflict. The chapter also gives the example that combines the plots of two famous novels (George Eliot's Silas Marner, and Balzac's novel Le Pe're Goriot), each clearly making a quasi‐moral point.