Abstract

People typically remember emotionally negative words better than neutral words. Two experiments are reported that investigate whether emotionally enhanced memory for negatively arousing words is based on a storage or retrieval advantage. Participants studied non-word–word pairs that either involved negatively arousing or neutral target words. Memory for these target words was tested by means of a recognition test and a cued-recall test. Data were analysed with a multinomial model that allows the disentanglement of storage and retrieval processes in the present recognition-then-cued-recall paradigm. In both experiments the multinomial analyses revealed no storage differences between negatively arousing and neutral words but a clear retrieval advantage for negatively arousing words in the cued-recall test. These findings suggest that EEM for negatively arousing words is driven by associative processes.