Abstract

While examining the reception given by the media to the World Youth Day held in July 2002 in Toronto (Canada) as well as their promotion of the event, the author tries to draw the profile of the youth, and its links with catholic religion. The analysis of press articles published into two important Quebec daily newspapers allows the identification of different visions of the youth put forward by the media. It can be noticed that the emphasis put on youth heterogeneity at the beginning quickly moves to the presentation of a homogeneous youth united around Pope John-Paul II. However, such a relation of youth toward Catholicism goes against research major conclusions on this topic. To this reception of the WYD by Quebec media, several explanations about, among others, mass media status, role, and functioning in our society are proposed.