Abstract

This article contributes to emergent scholarship that questions neoliberal discourses in agricultural policy, through a case study that challenges assumptions about the role of “the market” in explaining the recent expansion of Australian beef exports. Australia is the world’s largest beef exporter and its beef exports more than doubled between the mid-1980s and the turn of the 21st century. This expansion, however, can be explained through a particular conjunction of political conditions, which are unlikely to be repeated with equal force in the current decade. Specifically, recent growth hinged upon a combination of (1) rapid growth of Japanese and Korean beef consumption in the early 1990s; (2) the operation of the US “cattle cycle” in the mid-1990s; and (3) the privileged position of Australian beef during this period, vis-à-vis Latin American competition, because of concerns over foot and mouth disease. However, because of their adherence to neoliberal assumptions about the supposed inevitability of trade liberalization, agricultural economists have mistaken these specific circumstances for a general condition in which Australian beef exports will continue growing. This deceptive envisaging of the bounty from liberalization leads not only to false expectations among industry participants, but encourages politics in which industry growth is fallaciously prioritized