Abstract
According to an influential tradition in value analysis, to be valuable is to be a fitting object of a pro-attitude – a fitting object of favoring. If it is fitting to favor an object for its own sake, then, in this view, the object has final value. If it is fitting to favor an object for the sake of its effects, then its value is instrumental. Disvalue is connected in the analogous way to disfavoring, i.e., to con-attitudes. For a history of this fitting-attitudes analysis, or FA-analysis for short, see the following text. The label itself was coined rather recently, though, in Rabinowicz and Rønnow-Rasmussen.