Abstract
Self‐sacrifice does not necessarily involve conflict between morality and self‐interest, and when making sacrifices we do not necessarily harm our self‐interest. While people may reasonably care about their own well‐being, a person's well‐being is not, for that person, a source of value or reasons for action. People act for reasons, i.e. for what appears to them to be adequate reasons, regardless of whether or not they serve their well‐being. Sometimes, the reasons that appear to be conclusive, even when conforming with them affects the agent adversely, are moral reasons.