Abstract

In this article, we introduce the concept of tempered visibility as a lens through which to view Martin Luther King Jr.'s civil rights leadership. First, we review the academic literature on visibility and its implications for leadership. Second, we outline key moral and sociopolitical factors that enabled King to become visible. Third, we provide examples of how King intentionally increased and decreased his exposure while leading key events in the Civil Rights Movement. From King's example, the process by which leaders gain visibility and the positive and negative outcomes of visibility for leaders and their change efforts is learned. This analysis extends the understanding of the strategic management of visibility as a tool that is motivated by personal goals, social pressures, and moral concerns and that is critical for managing impressions and leading social change.