Abstract

The development of social media technology makes it easy for people to access information about religious knowledge. Anyone can learn the religion from social media, one of them is Youtube. This phenomenon seems to force young Nahdlatul Ulama _kiai _such as Gus Baha, Gus Miftah, and Gus Muwafiq to be adaptive and familiar to social media like Youtube. It makes them close to being called millennial _kiai_. This paper used a phenomenological approach based on observations on Youtube that examines the educational interaction of millennial kiai in carrying out the process of Islamic proselytization and creating a role model of social education that they do. The educational interaction carried out by millennial _kiai_ on Youtube is very effective in attracting the interest of citizens. The number of their viewers is between four to eight million in one year. The number of videos viewed is around one hundred editions. Whereas the role model of millennial social education of _kiai_ is analyzed through Bandura theory which starts through a process of stimulus, observation, then processed in mental cognitive, then creates motivation so that demands a response by giving likes and subscribing comments. The response is the beginning of constant behavior change