Abstract

Drucker’s search for an alternative to both capitalism and socialism was not undertaken in isolation from others also searching for such an alternative . Regarding those others, the proponents of a totalitarian alternative admired the industrialist, Henry Ford. Their admiration was partially because of the belief that an entrepreneur such as Ford could innovate and prosper without management. Drucker, however, advocated the necessity of autonomous management in a society of organisations. What thus becomes essential to the organization for Drucker is management, even if for Drucker marketing is the essential function of the business. Furthermore, Drucker’s advocacy for the necessity of autonomous management in a society of organizations explains his concerns regarding business ethics