Trade-Off Between Corporate Political Activities and Customer Orientation

Proceedings of the International Association for Business and Society 19:432-439 (2008)
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Abstract

This paper addresses the relationship between corporate political activities (CPA) and a firm’s customer orientation (CO) from a strategy perspective. Focussing on the potential negative implications of CPA, the paper argues that CPA over time may result in path-dependency for the focal strategic system and lead to a low level of customer orientation and strategic rigidity to readdress an appropriate level of CO.

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21552568

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