Abstract

The animated movie creates character performances and movement frame-by-frame by involving a sequence of slightly different objects. The technique involves the development of computer graphics, images, or drawings with creativity. More frequently, the representation of ethnic minorities provides a significant impact on the viewers. So, it is significant to analyze how the viewers are influenced by minority representation in animated movies. Hence, the present investigates the impact of ethnic minority representations in animation on various aspects of viewer engagement. A sample of 300 participants was divided into two groups Group A as well as Group B, to analyze how different variables influence their responses to animated movies. Participants of different categories were indulged in watching an animated movie and provided with a questionnaire to interpret the factors that mostly influence the participants. By involving a statistical approach, the analysis revealed significant effects of the factors. The findings emphasize the importance for creators and producers to consider how ethnic minority representations in animation can shape and affect viewer experiences and responses. This study demonstrated the importance of involving larger samples and gaining a clear understanding of the need for representation awareness among the public.