Abstract

Until recently the foodsphere was an exclusive domain of the adult world. Except in rare cases, parents’ or caretakers’ beliefs largely determined children’s and adolescents’ nutritionNutrition. It was with the Millennials, and later with the so-called Generation Z, that the theme of foodFood first gained prominence in the mediaMedia, with the multiplication of texts on the subject, and with progressive attention being paid to environmental crises, began to involve young people. Today, foodFood is one of the favourite amusements of younger generations, who enjoy cooking, shopping, watching moviesFood movie, documentaries, online videos where the most disparate valueValue systems are articulated, framing foodFood inside a discourse regarding its nutritional and ethical valueValue, and on the systems of productionProduction that underlie it. FoodFood is now far from being mere nutritionNutrition for young people, but more and more a linguistic element, an identityIdentity, a community, something aesthetic, valuable, semioticSemiotics. The aim of this paper is to investigate this vast territory, trying to map and shape the main axiologiesAxiologies in the postmodern foodsphere of and for the new generationsNew generations.