Abstract

This article takes up Balibar’s treatment of fetishism as central for understanding Marx as thinker of transindividuality and to develop a materialist account of the appearance of isolated individuality. The article shows how Balibar elaborates a critique of a cryptonormativity in those accounts of transindividuality that diagnose problems of capitalism as a loss of ‘proper’ forms of individuation. I argue that this critique rests in Balibar’s rereading of commodity fetishism that foregrounds the reality of imaginative effects, which is irreducible to an only psychic reality. Moreover, I explain how Balibar’s proposition of a secondary ‘fetishism of legal and moral personhood’ challenges mainstream left theoretical critiques of the subject of rights as illusory abstraction.