Abstract

Introduction. The article is devoted to the analysis of the relationship between the state and ethnic group, state and ethnic identity. It reveals the mechanisms of state formation based on the development of cultural baggage created within the framework of the ethnic communicative space. Theoretical analysis. One of the distinctive features of modern states is the complex nature of the identities that comprise their citizens. The article shows in what ways and due to what the president of the state asserts the beginning of the state. On the one hand, the state is trying to bring in the best examples of ethnic culture. On the other hand, it seeks to use the possibilities of new types of identity in its manifestations (digital identity). Materials borrowed from other types of identity are improved and adapted to the situation of their use in the process of development. They tend to be integrated into modern mass culture. In the process of development of the state, there is a change in the balance of “I” and “We” identities towards strengthening individual identity. The state is trying to counter this. Conclusion. The state uses ethnic communicative space and ethnic identity as a source of borrowing valuable plots, historical characters, and holidays. It also seeks to attract to its side ethnic activists who are the carriers of this information.